The new era of electrification is here: Cupra Born

CUPRA is shifting the market, mixing performance and electrification to take its journey into a new era with the launch of the CUPRA Born. The first 100% electric vehicle from the unconventional challenger brand delivers an emotional design and instantaneous performance, while challenging the status quo.  

“The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500km, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that,” said Wayne Griffiths, President of CUPRA and SEAT. CUPRA Born is the brand’s first all-electric vehicle and the perfect match between electrification and performance. It’ll lead the brands expansion into new markets and deliver a more efficient and sustainable sales model.

Based on the Volkswagen Group’s MEB platform, CUPRA Born is the very first model of the brand with a net CO2 neutral Concept.

As well as typical ownership models the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. It’s a move that will help CUPRA challenge the market.

The CUPRA Born’s stimulating design, electrifying performance and unconventional challenger character set it apart.

It marks a new era for CUPRA and joins the CUPRA range that together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor, all use electricity to maximise performance.

The CUPRA Born is the next chapter for a new era. Bringing together advanced powertrain, battery management technologies to deliver instantaneous performance, with the design that helps CUPRA stand out. And it is the first model of the brand to be delivered to customers with a net CO2 neutral concept, where energy from renewable sources is used in the supply chain. The remaining emissions are offset by environmental and project investments certified to the highest standards. 

The CUPRA Born’s exterior design delivers a strong sporty character, expressing agility and performance with a mix of flowing surfaces and technical details.

The EV’s interior is developed to harness digitalisation and offer a refined, stylish cabin but with an environmentally conscious twist, such as the standard bucket seats created in partnership with SEAQUAL® INITIATIVE, developed with sustainable materials made from plastic waste, extracted from the oceans. The interior concept is cocooningsporty and driver oriented thanks to the CUPRA Steering wheel with satellite buttons and supporting central console, and the Bucket Seats.

CUPRA Born delivers contemporary sportiness thanks to its DCC in combination with sport suspension and ESC Sport, its progressive steering wheel as well as larger brakes and wider tires mounted in 20’’ alloy wheels. The brand’s first all-electric vehicle will be available with two power outputs:  150PS (110kW) and 204PS (150kW); available with the higher power output version, an e-Boost performance option will increase the power output up to 231PS (170kW). CUPRA Born offers instantaneous performance, with a 0 to 50km/h in only 2.6s and 0 to 100km/h in only 6.6 seconds.

CUPRA Born counts on an advanced lithium-ion battery technology, offering a range of around 540km* (with the 77kWh battery pack). It’s compatible with 125kW DC fast charger (for the 77kWh battery pack), meaning it can regain 100km in only 7 minutes. The CUPRA Born can also be equipped with a heat pump to optimise the autonomy in cold conditions.

CUPRA Born is equipped with the latest technology available, including the head-up display with augmented reality. Connectivity in the CUPRA Born goes beyond with the newly developed “My CUPRA” App delivering access to a plethora of functionalities and features.

Designed and developed in Barcelona, at the headquarters in Martorell, the CUPRA Born will go into production at the Zwickau plant in Germany starting in September.

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